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Friday, June 04, 2010

Red, Hot, and Blue: The Hottest American Brand Is Not Apple

"The strongest brands in America, according to a new study, are not American. They are German and Japanese luxury car brands: BMW; Mercedes; and Lexus. But the U.S. brand with the greatest 'social currency' is one that has existed a mere ten years (and it's not even an Internet or tech company): JetBlue. (Read the full study here, PDF file.)"

Red, Hot, and Blue: The Hottest American Brand Is Not Apple | Fast Company


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