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Wednesday, June 30, 2010

SEM Synergy - User Behavior and Digital Asset Optimization

"Considering the way users are dividing their time between numerous digital platforms of varying levels of engagement, it’s important that businesses consider how to optimize a range of digital assets. Steve Plunkett, directory of search for advertising and PR agency M/C/C, shares a synergistic digital asset optimization strategy, including optimization of media sometimes overlooked. He talks to Virginia about PDF optimization, television interview optimization and press release optimization. He also shares a recommendation on using location-based services like Foursquare as a marketing channel for businesses."
SEM Synergy - User Behavior & Digital Asset Optimization
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