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Monday, June 21, 2010

What’s a Facebook Fan Worth?

"Digital consulting firm�Syncapse and research companyHotspex have come up with an empirical formula that puts an average value of $136.38 on the Facebook fans of the site’s 20 biggest corporate brands. Most of that value comes from how much the fans will spend on the brand’s products, with additional dollars coming from customer loyalty, recommendations and earned media."

WebMetricsGuru � What’s a Facebook Fan Worth?

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