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Thursday, July 15, 2010

5 Tips for Managing Your Company's Brand on the Web

"Brand management in the current era means not just keeping an ever-present eye on the social web, but also engaging in meaningful ways with brand advocates and detractors. Professionals in the field have come to accept social media as crucial to their jobs, but most know that managing a company’s brand on the web is so much more than setting up shop on social sites like Twitter and Facebook."

5 Tips for Managing Your Company's Brand on the Web

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