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Friday, July 09, 2010

55% of Online Video Viewers OK with Web Ads

"As content providers look to monetize online video, they have a few basic options: ad support, fees or a combination of the two. While services like Hulu Plus add a pay wall to an already ad-supported service, research suggests more ads might not turn off users.

A Frank N. Magid Associates survey sponsored by video site Metacafe found the majority of online video viewers think online video ads are at least as acceptable as television commercials. Fewer than a quarter of respondents thought online ads were more annoying."

55% of Online Video Viewers OK with Web Ads - eMarketer

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