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Thursday, July 22, 2010

Facebook App Adoption of the Top 100 brands

"Facebook apps are popular tools for modern marketers. They allow brands to create engaging experiences for their Facebook fans such as polls, coupons, video channels, and more. Because we talk with a lot of companies about using our Facebook Analytics to track the success of their Facebook Apps, we are often asked for benchmarks about app adoption. Brands are asking because they want to see how they stack up to other brands. So we decided to do a little research. Here’s what we found:"

Facebook App Adoption of the Top 100 brands � Official Webtrends Company Blog
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