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Thursday, July 08, 2010

Is Social Media Failing to Produce Business Leads?

"LeadForce1, an online marketing automation service provider, studied website visitor data for 218 companies with a social media presence from February through April of this year. The results overwhelmingly showed that visitors who arrived at corporate websites via Twitter and Facebook engaged mostly with content – specifically a company’s blog – as opposed to exploring products or submitting a contact us form."
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