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Wednesday, July 28, 2010

Is Twitter Irrelevant For Brands?

"A recent study posted in AdAge would have you think so. The study, conducted by an agency called 360i (direct link to the data here) examined 1800 tweets and determined that only 12% of updates posted to Twitter mentioned a brand – and for most of those, the brand was Twitter itself. The implicit conclusion: no one is talking about your brand on Twitter, so brands can direct their attention elsewhere."

Is Twitter Irrelevant For Brands? | BrandSavant
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