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Thursday, July 01, 2010

Local Search Ranking Factors

"Local Search has truly arrived in the year since last year's edition of the Local Search Ranking Factors was published. We've seen Google re-brand its Local Business Center as Google Places, begin to show an incredible number of Local-related results for nonspecific search phrases, a handful of review controversies involving Yelp (an increasingly important search engine for business owners to pay attention to), signals from Facebook that they're about to get involved in Local in a major way, and an explosion in the number of location-aware applications and 'games' like Foursquare and Gowalla."


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