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Thursday, July 29, 2010

Marketing: Disney, Google and MTV Charge Into Social Games

"On Tuesday, Disney acquired top-three developer Playdom for $563 million plus $200 million in incentives. Google, meanwhile, is reportedly in talks with Playdom, Electronic Arts and Zynga in a social-gaming push. And MTV Networks this month acquired social-game developer Social Express and plans to launch games based on its TV shows later this year."

Marketing: Disney, Google and MTV Charge Into Social Games - Advertising Age - Digital
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