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Thursday, July 22, 2010

Searching For the Perfect Purchase Process in Social Media, Real-Time Search

"A 'considered purchase' is one that follows this process. Roughly, a considered purchase is for an item that I'll get in trouble with my spouse over, if I turn up at home having purchased one and not checked with her.

Reference search (Google & Bing, for example) has been the tool of choice for finding information on the web in the considered purchase process. But with the expanding set of tools more grounded in social media, it's increasingly clear that we have other search and search-like tools that should be able to help in evaluating purchase alternatives."

Searching For the Perfect Purchase Process in Social Media, Real-Time Search - Search Engine Watch (SEW)
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