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Monday, July 26, 2010

Segmenting question queries for fun and profit.

"n dealing with larger websites, there’s often little snippets of useful data hidden away in your analytics software. �When analysing the keywords which send traffic to a site, �it makes sense to segment that data to help make it easier to process, and understand. On a recent project of my own, I found that technique particularly useful when looking for question queries , and making sure that the website was providing the information necessary to answer the question, and either convert – or prevent a bounce."

Segmenting question queries for fun and profit.
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