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Wednesday, July 07, 2010

THE Single Critical Factor For Successful Advertising On Facebook

"Since I first wrote about techniques for Facebook advertising and getting more fans, I’ve had a flood of requests for assistance. The reality is that it’s really easy to tell if a company is going to be wildly successful or suffer an exercise of futility.

Let’s first mention some of the minor factors that hurt your success—trying to re-use your Google PPC ads on Facebook, not testing with hundreds of creatives, casting a broad net instead of micro-targeting, not having an engaging landing page, sending traffic to your website instead of your Facebook page, not having robust analytics, not integrating your Facebook page with your website, not regularly interacting with fans—ok, you get the idea…."

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