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Wednesday, July 07, 2010

Social Media Content – a Practical Approach

"In social media, community isn’t just created it forms around your brand’s good content.� And, what constitutes “good” content is defined by the community, rather than the brand.� But, how can a brand know what the community will respond well to, what does a good response look like, and what content will the community find good enough to share?� The answers to these questions means the difference between effective communities and wasted resources and frustration."

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