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Tuesday, July 06, 2010

Twitter Ad Network Tweetup Acquires Popurls and Twidroid

"Twitter ad platform and search engine TweetUp has announced two significant acquisitions today. It acquired popular Android Twitter client Twidroid (changing its name to Twidroyd to avoid lawsuits from Lucas Films, which owns the trademark for the term “droid”), as well as RSS news aggregator Popurls.

Popurls is somewhat of an old-school service, displaying a number of hand-picked technology related RSS feeds from sites like Digg and Reddit, as well as a number of popular blogs. Although it’s less customizable than a full-fledged RSS reader such as Google Reader, its simple yet effective approach turned it into a popular tech-related destination. Combined with the acquisition of Twidroid, TweetUp hopes to “refine its platform for finding the world’s best tweeters.”"
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