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Tuesday, July 06, 2010

Yahoo Upshot Blog To Create Search-Driven News Content

"As it transitions to becoming a content provider from a pure search approach, Yahoo is innovating and moving boldly into unchartered territory as it launches today its UpShot blog that will carry search-driven news content. Yes. That's news content that will be produced on the basis of search results. Read on.

From Search To Content
There have been many signals of Yahoo's transition into content provision rather than pure search, including its $100 million acquisition of Associated Content; its contents deal with Facebook and Nokia; as well as its recent management shuffle, with the head and advocate of search, Larry Cornett, leaving."

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