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Tuesday, August 03, 2010

How Gatorade Brings Athletes Closer To Fans

"Late last year live video events broadcast over the Internet started putting up TV-like viewership numbers: 10 million for a U2 concert, 3 million for the red carpet premiere of a Twilight sequel, and more than 250,000 for a screening of a film from hip hop mogul 50 Cent."

How Gatorade Brings Athletes Closer To Fans - Forbes.com
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