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Wednesday, August 25, 2010

META Descriptions Very Important Search Results Click Through Rates

"Dynamical.biz translated a new eye tracking study done Spanish (PDF here) of how searchers look at the search results on a search results page.

Here is the break down of the study, but before you look at it, let me define a 'fixation' in terms of eye tracking studies. As per Wikipedia, a Fixation online eye tracking refers to the test subject fixing on a particular portion of the page. It is used to determine which areas of a web page receive the most views. This is used to adjust where content resides on a web page to maximize its exposure."

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