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Thursday, August 05, 2010

Mobile Social Strategy With Platforms You Already Know

"One of the coolest things about mobile social networking is the open nature of the networks themselves. Most of the social networks that have a mobile component use APIs to pull in vital information from other profiles and push out updates across multiple networks (like pulling your Tweets into Facebook, or adding all your Twitter friends to FourSqure). This means users don’t have to create full social profiles to interact across a wide variety of social networks, and if they are “mobile” it means less typing with their thumbs. It also means one update can reach a variety of friends on a variety of social networks very quickly and easily. This is a stroke of genius for the social networks, and also really good for your marketing campaign"

Mobile Social Strategy With Platforms You Already Know
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