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Monday, August 02, 2010

Realizing Greater ROI From Onsite Behavioral Targeting

"Onsite behavioral targeting enables you to customize your website to create the most welcoming, enticing destination for your visitors, ultimately engaging them more deeply in your site. So-called machine learning engines provide a means to automatically offer the most relevant content to individual users based on real-time behaviors and predictive attributes. Such solutions collect and use hundreds of anonymous data points, and self-learning algorithms can draw out the most pertinent attributes for each visitor, track activity in real time and record and cluster onsite activities. The end results are the same ones you might see if you had the time and resources to speak directly with each and every customer: increased loyalty, engagement and revenue."
Realizing Greater ROI From Onsite Behavioral Targeting
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