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Tuesday, August 03, 2010

Why Do So Many Companies Suck at Social Media?

"The current iteration of what we all call social media has been around for at least 3-4 years but apparently brands are still�irrelevant on Twitter and companies continue to blunder on Facebook and show a lack of understanding of what makes social media conversations succeed at reaching business goals.

Part of the problem is that most companies are not inherently “social” to begin with. It’s not in their DNA to understand what it means for individual employees to start having conversations with the social web at large as representatives of a company personality. Marketing is about many things including connecting audiences with products they want to buy."

Why Do So Many Companies Suck at Social Media? - Online Marketing Blog
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