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Monday, August 02, 2010

Yahoo-Bing Integration Begins In Earnest

"At last week's local working group meeting of SEMPO here in San Francisco, an impressive delegation from both Yahoo Search and Microsoft joined us to provide a comprehensive update on the Yahoo and Microsoft Search Alliance. Organized by DataPop's Chris Gale and moderated by Gap Inc.'s Mark Fiske, it was a hugely informative meeting, and impressed upon me the need for search marketers to get ahead of the changes that are already under way.

(For those who were not able to attend the update in person, there will be a free Webinar on Aug. 4 at 9 a.m. PDT hosted by Gale (chairman of SEMPO-SF), covering all the information from the meeting in detail.)"

MediaPost Publications Yahoo-Bing Integration Begins In Earnest 08/02/2010
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