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Wednesday, September 01, 2010

Google Maps “Sponsored Map Icons” Test Comes To U.S.

"Google Maps is now testing “sponsored map icons” in the United States. This was first tested back in March in the Australian version of Google Maps. The sponsored map icons are basically company logo enhanced points of interest icons.

For example, instead of seeing a generic ATM machine icon on Google Maps, you may see a HSBC Bank logo. Instead of seeing a generic retail shop icon, you may see a Target logo. These are not the same as Google local ads where you are paying for search query driven ads to show up in Google Maps. The logos are replacing some of the point-of-interest icons and the point-of-interest icons are not shown based on the query you plug into Google Maps."

Google Maps “Sponsored Map Icons” Test Comes To U.S.
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