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Wednesday, September 22, 2010

Why Social Supports Email in the Interactive Marketing Hub

: "Social media marketing is all about potential audience. If someone signs up to follow your company on Twitter, when you tweet will that person see it? That depends upon how many other people/brands they are following, and how often they check Twitter. In general, however, the chances any one Twitter follower sees any specific update from you is minimal. The average consumer receives 44 emails per day, which is far fewer than the number of tweets to which the average person is potentially subjected. Further, I suspect most people check email more frequently than they check Twitter throughout the day."

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