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Tuesday, December 21, 2010

Why Some Of The World’s Biggest Brands Still Don’t Get Facebook

Yep. You read that right. Just because a brand has big marketing prowess or is known globally doesn’t necessarily mean it’s active or even gets social media–namely Facebook, that is.

The findings are per a new report published by A.T. Kearney, in which the global management consulting firm looked at the Facebook presence of the world’s top 50 brands. Such brands include companies like Coca-Cola, IBM, Microsoft and McDonald’s and are taken from brand consultancy Interbrand’s annual ranking of the Best Global Brands. Interbrand released this year’s results on September 15, 2010.

Why Some Of The World’s Biggest Brands Still Don’t Get Facebook - Elaine Wong - Media Geek - Forbes
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