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Tuesday, February 01, 2011

Consumers Eager for Mobile Shopping Adoption - eMarketer

According to research from Yahoo! and Nielsen, US mobile internet users expect shopping-related activities in some categories to be more popular on mobile than they currently are on PCs.

Only about a fifth of respondents used their mobile phone to shop for and research entertainment, dining, digital content for the mobile phone and financial services activities, for example, and PC use was higher in every category. But even more respondents were interested in turning this ecommerce into m-commerce within the next year.

Consumers Eager for Mobile Shopping Adoption - eMarketer
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