According to the UK-based Telegraph Google CEO Eric Schmidt said yesterday that “Google could be willing to change some of its algorithm methodology in search,” to avoid potential fines or other penalties that might be coming as part of the European Commission’s antitrust investigation against Google now in progress.
The investigation was formally undertaken last year as a result of the complaints of multiple companies and Google competitors. The European Commission is looking into a number of issues and questions, including the self-referral of traffic to Google’s other properties. We’ve written extensively about these questions in the past (see related entries below).
Google To EU: We’ll Consider Changing The Algorithm