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Friday, February 18, 2011

Why SEO Certification is a horrible idea


Similar to psychology (although many psychologists will disagree with me on this), SEO is an ever changing art and pseudo-science. If you look at counseling, there are many theories and approaches – some of which are in complete conflict with each other. The dirty little secret in counseling is that most popular theories and approaches are no better or worse than the others. Success depends on the skill of the counselor, and if the counseling approach fits the personality and needs of the client. The same is true with SEO. There are approaches and techniques that will only work well for certain sites, or can only be successfully executed by certain people. Those techniques may offer more or less risk, but the end result is results.
A certification for SEO would require an exclusive board to decide what is good SEO and what is badSEO. How will these people be chosen? What will make their SEO strategies better than someone who wasn’t accepted to be on their board? How will they decide what is ethical, or even moral? Once this board is created, who will control it? Would there eventually come a time where people couldn’t get anSEO related job without paying for the SEOE?

Why SEO Certification is a horrible idea
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