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Friday, March 04, 2011

Why your companies website isn't doing well in search


Our goal is to return highly relevant results for every query. Search results are returned from our search index. Our search index is constantly evolving as content is added and modified on the web. The changing content, as well as updates to our ranking algorithms, can cause URLs to change position in search results, and possibly, though less likely, be removed.
We understand that these changes can be confusing. If your site is well-linked from others on the web, it's likely that we'll add it again during our next crawl. While we can't guarantee that any page will consistently appear in our index or appear with a particular rank, our Webmaster Guidelines offer helpful tips for maintaining a crawler-friendly site. Following these recommendations should increase the likelihood that your site will show up consistently in our search results.
If your site isn't appearing in Google search results, or it's performing more poorly than it once did, check out these steps to identify and fix potential causes of the problem.


My site isn't doing well in search
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