CHICAGO, IL – May 12, 2011 – Tap.Me, creators of a new mobile advertising platform, received the distinction of being named as Rockfish’s first investment by their newly created venture capital capability – Rockfish Brand Ventures. In this latest round of fund raising, Rockfish is joined by existing Tap.Me investors the likes of David Cohen’s Bullet Time Ventures, the i2A Fund and Hyde Park Angels.
Rockfish Brand Ventures, a new model of agency ventures, brings emerging digital innovations together with agency capabilities and client relationships. By securing this partnership, Tap.Me will benefit from access to the diverse client network and services Rockfish provides as an award-winning agency, as well as guidance from experienced and connected Brand Ventures executives. Tap.Me attracted Brand Ventures with a combination of a strong development background, a gamer-first model and a fluid platform with opportunities for virtually any brand to partner with.
“The Rockfish Brand Ventures team brings us more than financial backing, but crucial knowledge of the digital space that is literally priceless” said Joshua Hernandez, CEO of Tap.Me. “Their collaboration with our team has given us insight into the mobile space that, partnered with our development experience, will make Tap.Me the next evolution in mobile advertising.”