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Thursday, June 02, 2011

Different Ethnicities May Use Social Cause Social Media Differently

Are your social cause social networking habits developed or were you born this way? Key findings from a new survey reveal differences in the way different ethnic groups engage in social change social media.
A few weeks ago Ogilvy Public Relations Worldwide and Georgetown University’s Center for Social Impact Communication released key findings about gender differences in social cause social media. On May 31 2011, they released findings based on the way in which different ethnic groups use social cause social media. The survey was completed by 2000 online participants between November 30th and December 22, 2010. According to the Center for Social Impact, the survey has a margin of error of +/-2.2% at the 95% confidence level.

Touchy Territory: Different Ethnicities May Use Social Cause Social Media Differently - SocialTimes.com
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