Managing your reputation isn’t what it used to be. It’s not about winning fistfights on the playground to protect your street credibility, or a business issuing carefully-worded media releases to spin stories about their latest foibles.
Now it’s all about online reputation management (ORM), a concept that has become an industry unto itself with all the accompanying accoutrements–experts, gurus, online tools–one expects from the modern internet.
ORM is “the practice of consistent research and analysis of one’s personal or professional, business or industry reputation as represented by the content across all types of online media” (Wikipedia). You may have your own personal website and blog, Facebook and Twitter profiles, and professional site and writing all out there on the internet, and it all has a story to tell about you.