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Monday, July 18, 2011

Should You Bid On A Keyword If You Rank Organically For That Term?





Running Your Own Experiment
When running your own experiment, you need two sets of numbers:
- Your traffic information when you are only in organic
- Your traffic information when you are in both

This is a very easy experiment to run, just follow these simple steps:
- Find a term you rank number one in the organic results
- Add that keyword as an exact match negative in your paid search account
- Benchmark the results over a week of time
- Buy that same keyword for a week
- Compare:
- Click through rates for your paid traffic
- Organic referrals
- Conversion rates






Should You Bid On A Keyword If You Rank Organically For That Term?






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