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Wednesday, September 21, 2011

Rockfish Brand Ventures invests in location analytics platform, MomentFeed


Rockfish Brand Ventures, the venture capital arm of Rockfish, announced today that it has invested in MomentFeed, a platform that centralizes access to analytics and campaign management tools for Facebook, Twitter, Foursquare and Gowalla. The service is especially effective for brick-and-mortar retailers with more than 20 locations, as it tracks each store’s location-based engagements – check-ins, likes, tips, tweets, pictures, and more – individually, together with insights about a brand’s most valuable customers at the local level. The investment signifies a strategic partnership, as Rockfish will work with MomentFeed to help brands translate location-based engagement data into useful marketing insights.
“Our investment in MomentFeed is what Rockfish Brand Ventures is all about.” Said Kenny Tomlin, CEO of Rockfish. “One of our core strengths is using digital to transform the retail experience, so finding a startup that fits in that niche is a perfect match. We’ve seen the emergence of location-based services and recognize the need for a platform that can help brands navigate all the new data that’s now available. We believe that MomentFeed brings a smart solution to this unique problem, so investing in them made sense for both our business and our clients”.
"A strategic partnership with Rockfish Interactive means we can tap the knowledge and resources of one of the leading digital agencies in the world”, says Rob Reed, CEO and Founder of MomentFeed. “With MomentFeed, we want to evolve location-based marketing from its nascent stage, where we are today, to full maturity by combining the best practices of retail, restaurant, and shopper marketing with the technologies of social media, location, and mobile. These are areas where Rockfish has demonstrated leadership and innovation, specifically with Fortune 500 brands.”
MomentFeed is the second investment this year for Rockfish Brand Ventures. It joins Tap.Me, a Chicago-based mobile advertising platform that allows game developers to directly connect gameplay with branded rewards and achievements from any advertiser. Rockfish joins previous investors in MomentFeed, including distinguished venture capital firms DFJ JAIC and DFJ Frontier.
About Rockfish
Rockfish is a Digital Innovation Partner for brands such as Walmart, Sam's Club, Cisco, and Tyson Foods. Through a company purpose of “building a better world through the power of digital innovation,” Rockfish helps clients find solutions that are meaningful to their customers and measurable to their business. Rockfish has been recognized as the OMMA 2010 Agency of the Year for Web Design & Development, ranked third on the 2009 Ad Age Agency A-List that recognizes the ten best agencies in the world, and has earned a place on the Inc. 500/5000 Fastest Growing Companies the past two years. Rockfish is headquartered in Rogers, AR, with offices in Dallas, TX, Cincinnati, OH and Little Rock, AR. Rockfish Brand Ventures is the venture capital arm of Rockfish.
About MomentFeed
MomentFeed is a location-based analytics and campaign management service (SaaS) for companies with 20+ locations to manage. The MomentFeed platform enables companies to monitor consumer engagement activity; launch, measure, and optimize campaigns; and maintain customer relationships via Foursquare, Facebook Places, Gowalla, and Twitter Places across hundreds or thousands of locations through an integrated, Web-based solution. MomentFeed is available globally. The company is based in Santa Monica, Calif.

Rockfish Brand Ventures invests in location analytics platform, MomentFeed
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