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Wednesday, November 02, 2011

Aim to Please with KBO, not SEO

Knowledge-base Optimization (KBO, not SEO)
While live chat, 800 numbers, email/forms are obviously in use by a majority of sites, providing a knowledge base may be the most viable/effective way and is something that should be explored by every business on the Web. The result will not only be happier customers but happier search engines as well.
What is a knowledge base? That may be the entire problem. There are software solutions available that help Web workers manage the customer-facing knowledge they want to share, but it is in effect nothing more than a strategy – one that requires a destination (be it weblog or forum) and a commitment.

Aim to Please with KBO, not SEO - Website Magazine
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