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Wednesday, December 28, 2011

Analyzing Data - Is the data normalized?

Is the data normalized?

Yes. All the results in Google Insights for Search are normalized, which means that we've divided the sets of data by a common variable to cancel out the variable's effect on the data. Doing so allows the underlying characteristics of the data sets to be compared. If we didn't normalize the results and displayed the absolute rankings instead, data from regions generating the most search volume would always be ranked high.
Analyzing Data - Is the data normalized?
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