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Friday, December 09, 2011

Following Brands on Twitter Increases Purchase Intent [STUDY]

When it comes to a consumer’s decision to follow brands on Twitter, exclusivity and access to promotions reign. Here are the top five reasons given by respondents:
  • 64%: I am a customer of the company
  • 61%: To be the first to know information about the brand
  • 48%: To receive discounts and promotions
  • 36%: To gain access to exclusive content
  • 28%: To receive content/information to retweet and share with others
Following Brands on Twitter Increases Purchase Intent [STUDY]
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