Search and Social Media Videos

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Wednesday, December 28, 2011

Analyzing Data - Is the data normalized?

Is the data normalized?

Yes. All the results in Google Insights for Search are normalized, which means that we've divided the sets of data by a common variable to cancel out the variable's effect on the data. Doing so allows the underlying characteristics of the data sets to be compared. If we didn't normalize the results and displayed the absolute rankings instead, data from regions generating the most search volume would always be ranked high.
Analyzing Data - Is the data normalized?
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Overview - Update to Vertical Taxonomy

During December 2011, the categorization taxonomy of Trends and Insights-For-Search has been updated. The change provides a richer taxonomy for restricting the scope of the searches while improving the accuracy of the search classifications.

Overview - Update to Vertical Taxonomy
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Monday, December 19, 2011

Google+ Update: Making Improvements to Pages


Google + Allows Managers setting for Brand Pages.


Improvements to Google+ Pages
Google+ Pages have already provided brands and businesses a new means of connecting to and deeply engaging with consumers. In the weeks since launching pages, we’ve been listening to your feedback and we’re pleased to make some of the most oft-requested features available.
  • You can now delegate up to 50 named managers as administrators for a page.
  • A new notification flow will ensure that these managers stay in the loop on all the activity that takes place on a page, giving managers the ability to stay involved in page conversations.
  • We’ll now show an aggregated count of users that have engaged with your page, either by +1’ing it or by adding it to a circle. This way, both you and your page’s visitors can get an at-a-glance summary of who is interacting with your page.


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Google+ Update: Adjust the Volume of Circles in Your Stream


Google + 4 Business Update
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Friday, December 09, 2011

Following Brands on Twitter Increases Purchase Intent [STUDY]

When it comes to a consumer’s decision to follow brands on Twitter, exclusivity and access to promotions reign. Here are the top five reasons given by respondents:
  • 64%: I am a customer of the company
  • 61%: To be the first to know information about the brand
  • 48%: To receive discounts and promotions
  • 36%: To gain access to exclusive content
  • 28%: To receive content/information to retweet and share with others
Following Brands on Twitter Increases Purchase Intent [STUDY]
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