Search and Social Media Videos

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Friday, January 27, 2012

Google Chrome: Angry Birds


Google Apps - Angry Birds Developers.. As Angry Birds.

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Google Privacy Principles

At Google, we are keenly aware of the trust you place in us and our responsibility to protect your privacy. As part of this responsibility, we let you know what information we collect when you use our products and services, why we collect it and how we use it to improve your experience.
We have five privacy principles that describe how we approach privacy and user information across all of our products:
  1. Use information to provide our users with valuable products and services.
  2. Develop products that reflect strong privacy standards and practices.
  3. Make the collection of personal information transparent.
  4. Give users meaningful choices to protect their privacy.
  5. Be a responsible steward of the information we hold.
Privacy principles – Policies & Principles
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Twitter Censorship: Tweets still must flow (Thanks @ev and @biz)

As we continue to grow internationally, we will enter countries that have different ideas about the contours of freedom of expression. Some differ so much from our ideas that we will not be able to exist there. Others are similar but, for historical or cultural reasons, restrict certain types of content, such as France or Germany, which ban pro-Nazi content.


Until now, the only way we could take account of those countries’ limits was to remove content globally. Starting today, we give ourselves the ability to reactively withhold content from users in a specific country — while keeping it available in the rest of the world. We have also built in a way to communicate transparently to users when content is withheld, and why.

Twitter Blog: Tweets still must flow <-- click for more info

- I personally and professionally commend Twitter on doing this, by enacting these types of measures, they allow Twitter to have a greater global reach and also remove some liability issues in a global marketplace where laws are different, compliance in the future with these governments is crucial to the future of innovation in the field of digital advertising where I have hung my shingle. - SLP
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Thursday, January 26, 2012

Google Public Policy Blog: Setting the record straight about our privacy policy changes

So, here’s the real story:
  • You still have choice and control. You don’t need to log in to use many of our services, including Search, Maps and YouTube. If you are logged in, you can still edit or turn off your Search history, switch Gmail chat to “off the record,” control the way Google tailors ads to your interests, use Incognito mode on Chrome, or use any of the otherprivacy tools we offer.
  • We’re not collecting more data about you. Our new policy simply makes it clear that we use data to refine and improve your experience on Google — whichever products or services you use. This is something we have already been doing for a long time.
  • We’re making things simpler and we’re trying to be upfront about it. Period.
  • You can use as much or as little of Google as you want. For example, you can have a Google Account and choose to use Gmail, but not use Google+. Or you could keep your data separate with different accounts -- for example, one for YouTube and another for Gmail.
Google Public Policy Blog: Setting the record straight about our privacy policy changes
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Google Plus Pages





Google Privacy Policies & Principles

We’re getting rid of over 60 different privacy policies across Google and replacing them with one that’s a lot shorter and easier to read. Our new policy covers multiple products and features, reflecting our desire to create one beautifully simple and intuitive experience across Google.
This stuff matters, so please take a few minutes to read our updated Google Privacy Policy and Terms of Service now. These changes will take effect on March 1, 2012.

Policies & Principles
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Monday, January 23, 2012

Rich Snippets: Notifying Google (Mobile App SEO)


NOTE: Mobile APP, Android Market? Did you test the RICH SNIPPETS?

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SEO Ranking reports


Google Search, Ranking Reports, Conversion Rate Optimization, Content Optimization, SEO Best Practices Ranking Reports.
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Tuesday, January 10, 2012

Inside Search: 30 search quality highlights (with codenames!): De...

Codenames make changes easier to talk about and remember, and they can also be a lot of fun. You might remember “Panda” and “Caffeine,” but you probably don’t remember last month’s “Top result selection code rewrite.” That’s why many of the search quality improvements we make have internal codenames.


Here’s the list for December:

  • Image Search landing page quality signals. [launch codename “simple”] This is an improvement that analyzes various landing page signals for Image Search. We want to make sure that not only are we showing you the most relevant images, but we are also linking to the highest quality source pages.
  • More relevant sitelinks. [launch codename “concepts”, project codename “Megasitelinks”] We improved our algorithm for picking sitelinks. The result is more relevant sitelinks; for example, we may show sitelinks specific to your metropolitan region, which you can control with your location setting.
  • Soft 404 Detection. Web servers generally return the 404 status code when someone requests a page that doesn’t exist. However, some sites are configured to return otherstatus codes, even though the page content might explain that the page was not found. We call these soft 404s (or “crypto” 404s) and they can be problematic for search engines because we aren’t sure if we should ignore the pages. This change is an improvement to how we detect soft 404s, especially in Russian, German and Spanish. For all you webmasters out there, the best practice is still to always use the correct response code.
  • More accurate country-restricted searches. [launch codename “greencr”] On domains other than .com, users have the option to see only results from their particular country. This is a new algorithm that uses several signals to better determine where web documents are from, improving the accuracy of this feature.
  • More rich snippets. We improved our process for detecting sites that qualify for shopping, recipe and review rich snippets. As a result, you should start seeing more sites with rich snippets in search results.
  • Better infrastructure for autocomplete. This is an infrastructure change to improve how our autocomplete algorithm handles spelling corrections for query prefixes (the beginning part of a search).
  • Better spam detection in Image Search. [launch codename “leaf”] This change improves our spam detection in Image Search by extending algorithms we already use for our main search results.
  • Google Instant enhancements for Japanese. For languages that use non-Latin characters, many users use a special IME (Input Method Editor) to enter queries. This change works with browsers that are IME-aware to better handle Japanese queries in Google Instant.
  • More accurate byline dates. [launch codename “foby”] We made a few improvements to how we determine what date to associate with a document. As a result, you’ll see more accurate dates annotating search results.
  • Live results for NFL and college football. [project codename “Live Results”] We’ve added new live results for NFL.com and ESPN’s NCAA Football results. These results now provide the latest scores, schedules and standings for your favorite football teams.
  • Improved dataset for related queries. We are now using an improved dataset on term relationships to find related queries. We sometimes include results for queries that are related to your original search, and this improvement leads to results from more relevant related queries.
  • Related query improvements. [launch codename “lyndsy”] Sometimes we fetch results for queries that are related to the original query but have fewer words. We made several changes to our algorithms to make them more conservative and less likely to introduce results without query words.
  • Better lyrics results. [launch codename “baschi”, project codename “Contra”] This change improves our result quality for lyrics searches.
  • Tweak to +1 button on results page. As part of our continued effort to deliver a beautifully simple user experience across Google products, we’ve made a subtle tweak to how the +1 button appears on the results page. Now the +1 button will only appear when you hover over a result or when the result has already been +1’d.
  • Better spell correction in Vietnamese. [project codename “Pho Viet”] We launched a new Vietnamese spelling model. This will help give more accurate spelling predictions for Vietnamese queries.
  • Upcoming events at venues. We've improved the recently released places panel for event venues. For major venues, we now show up to three upcoming events on the right of the page. Try it for [staples center los angeles] or [paradise rock club boston].
  • Improvements to image size signal. [launch codename “matter”] This is an improvement to how we use the size of images as a ranking signal in Image Search. With this change, you’ll tend to see images with larger full-size versions.
  • Improved Hebrew synonyms. [launch codename “SweatNovember”, project codename “Synonyms”] This update refines how we handle Hebrew synonyms across multiple languages. Context matters a lot for translation, so this change prevents us from using translated synonyms that are not actually relevant to the query context.
  • Safer searching. [launch codename “Hoengg”, project codename "SafeSearch"] We updated our SafeSearch tool to provide better filtering for certain queries when strict SafeSearch is enabled.
  • Encrypted search available on new regional domains. Google now offers encrypted search by default on google.com for signed-in users, but it’s not the default on our other regional domains (eg: google.fr for France). Now users in the UK, Germany and France can opt in to encrypted search by navigating directly to an SSL version of Google Search on their respective regional domains: https://www.google.co.uk, https://www.google.de andhttps://www.google.fr.
  • Faster mobile browsing. [launch codename “old possum”, project codename “Skip Redirect”] Many websites redirect smartphone users to another page that is optimized for smartphone browsers. This change uses the final smartphone destination url in our mobile search results, so you can bypass all the redirects and load the target page faster.
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Search, plus Your World

Google Search has always been about finding the best results for you. Sometimes that means results from the public web, but sometimes it means your personal content or things shared with you by people you care about. These wonderful people and this rich personal content is currently missing from your search experience. Search is still limited to a universe of webpages created publicly, mostly by people you’ve never met. Today, we’re changing that by bringing your world, rich with people and information, into search.


Search is pretty amazing at finding that one needle in a haystack of billions of webpages, images, videos, news and much more. But clearly, that isn’t enough. You should also be able to find your own stuff on the web, the people you know and things they’ve shared with you, as well as the people you don’t know but might want to... all from one search box.





Official Google Blog: Search, plus Your World
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Monday, January 09, 2012

Google+ Webmaster - Google Plus for SEOs

Google+ Webmaster FAQ

(links will work after you click over to Google Page at bottom or post)

Google Profiles

Google+ updates

Google+ search

How can I make sure my content is eligible to appear in Google+ search and in Sparks?

The +1 button and search results

How does +1 affect search results?
Does +1 affect my site's performance in search?
Does +1 affect how Google crawls my site?
How will the +1 button affect my traffic?
How can I track traffic from Google+?
Will +1's from my site show up in search results?
How does the +1 button affect my ads?

Who sees +1?

Who can see the +1 button in Google Search?
What's an annotation?
Who can see annotations from +1 buttons?
Are +1's public?

Adding the +1 button to a site

How do I add the +1 button to my site?
Where should I put the +1 button on my pages?
Can I place multiple buttons on a single page that all +1 different URLs?
Can I change the size of the +1 button?
What languages is the +1 button available in?
How often will Google crawl my +1'd pages?
How does +1 work with Buzz? Do we still need the Google Buzz button?
Some of my users get a security warning when they view pages with the +1 button. How do I get rid of this?

Browser support

What browsers does Google+ support?
Does the +1 button appear when my site is viewed in mobile browsers?
Does the +1 button appear in search results on mobile browsers?
I can't see inline annotations on my mobile browser. What up?
Do +1's on my mobile site count towards the total +1's on a site or are they counted separately?


Google+ Webmaster FAQ
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Google's Rules - NYTimes.com


Google's Rules - NYTimes.com


Google Webmaster Guidelines - SEO Law

Google Webmaster Guidelines

Quality guidelines - basic principles
  • Make pages primarily for users, not for search engines. Don't deceive your users or present different content to search engines than you display to users, which is commonly referred to as "cloaking."

  • Avoid tricks intended to improve search engine rankings. A good rule of thumb is whether you'd feel comfortable explaining what you've done to a website that competes with you. Another useful test is to ask, "Does this help my users? Would I do this if search engines didn't exist?"

  • Don't participate in link schemes designed to increase your site's ranking or PageRank. In particular, avoid links to web spammers or "bad neighborhoods" on the web, as your own ranking may be affected adversely by those links.

  • Don't use unauthorized computer programs to submit pages, check rankings, etc. Such programs consume computing resources and violate our Terms of Service. Google does not recommend the use of products such as WebPosition Gold™ that send automatic or programmatic queries to Google.

Quality guidelines - specific guidelines
If you determine that your site doesn't meet these guidelines, you can modify your site so that it does and then submit your site for reconsideration.
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Steve Plunkett of Rockfish: Search & Pubcon Las Vegas Highlights

Steve Plunkett of Rockfish talks Google+ , social media and search engine optimization