Search and Social Media Videos

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Tuesday, October 30, 2012

Do human "quality raters" influence which sites are impacted by Panda?


Panda, Google User Influence, Human Quality Raters

Read Staff Research Scientist +Ed Chi's article on what social theories tell us about social media's role in the election, in this month's CACM:

As the US election draws near, what is the role that social media play in this political process? How do social theories and psychological tendencies affect the political discourse in these systems?

Read Staff Research Scientist +Ed Chi's article on what social theories tell us about social media's role in the election, in this month's CACM:

Friday, October 26, 2012

Monday, October 22, 2012

Source quoting - duplicate content penalty?


blogging, how to quote a source, how to repost content without duplicate content penalty.

social spam indicators

17. The system of claim 16, wherein the ranking for the author is elevated if the author's online content item has been given a review exceeding a predetermined threshold. 

18. The system of claim 16, wherein the author has published other online content items and the reputation score of the author is further based on how recently the other online content items published. 

19. The system of claim 1615, wherein the ranking for the author is reduced if the author is determined to have included plagiarized content within the online content item. 

20. The system of claim 16, wherein the reputation score is further based at least in part on a web page score attributed to a web page on which the author's online content item is published.

Thursday, October 11, 2012

Official Google Webmaster Central Blog: Make the web faster with mod_pagespeed, now out of...

mod_pagespeed is a key part of our goal to help make the web faster for everyone. Users prefer faster sites and we have seen that faster pages lead to higher user engagement, conversions, and retention. In fact, page speed is one of the signals in search ranking and ad quality scores. Besides evangelizing for speed, we offer tools and technologies to help measure, quantify, and improve performance, such as Site Speed Reports in Google AnalyticsPageSpeed Insights, andPageSpeed Optimization products. In fact, both mod_pagespeed and PageSpeed Service are based on our open-source PageSpeed Optimization Libraries project, and are important ways in which we help websites take advantage of the latest performance best practices.

Official Google Webmaster Central Blog: Make the web faster with mod_pagespeed, now out of...: If your page is on the web, speed matters. For developers and webmasters, making your page faster shouldn’t be a hassle, 

Tuesday, October 02, 2012

Google SEO Rules aka Google Webmaster Guidelines

What Are Google's SEO Rules?

Following these guidelines will help Google find, index, and rank your site. Even if you choose not to implement any of these suggestions, we strongly encourage you to pay very close attention to the "Quality Guidelines," which outline some of the illicit practices that may lead to a site being removed entirely from the Google index or otherwise impacted by an algorithmic or manual spam action. If a site has been affected by a spam action, it may no longer show up in results on Google.com or on any of Google's partner sites.

Webmaster Guidelines - Webmaster Tools Help



Monday, October 01, 2012

Google Tag Manager - Analytics Blog



Tags are tiny bits of website code can help provide useful insights, but they can also cause challenges. Too many tags can make sites slow and clunky; incorrectly applied tags can distort your measurement; and it can be time-consuming for the IT department or webmaster team to add new tags—leading to lost time, lost data, and lost conversions.

We’ve been hard at work to help take the pain out of tagging for everyone. That’s why today, we’re announcing our first release of Google Tag Manager. We’re launching globally in English, and the product will soon be available in many other languages.

Google Tag Manager is a free tool that consolidates your website tags with a single snippet of code and lets you manage everything from a web interface. You can add and update your own tags, with just a few clicks, whenever you want, without bugging the IT folks or rewriting site code. It gives marketers greater flexibility, and lets webmasters focus on other important tasks. Take a quick look at how easy it is to set up an account and manage your tags:


Digital marketing made (much) easier: Introducing Google Tag Manager - Analytics Blog