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Monday, November 11, 2013

Water Hole Optimization (Leading the Horse to Water) - preview from StevePlunkett.com

What are the aspects of the searcher/visitor/horse/water hole drinker, how do we influence them to make them drink once we get them there?  What are the factors for Water Hole Optimization?

 With the splintering of the ways users, (Horses), and how they are accessing water hole information.
Ranchers (Water Hole Marketers aka Digital Strategists and SEOs), have to reach across multiple disciplines, multiple query engines across varied OS for different screens. ok, I know it's far-fetched, but pretend Horses have phones.. laptops and tablet too of course.. 

Check out StevePlunkett.com: Water Hole Optimization (Leading the Horse to Wate...: If you have heard me speak, you may have heard some analogies. One is that Search Engine Optimization is like "leading a horse to water... By Steve Plunkett

Wednesday, November 06, 2013

Apple and Privacy Requests

Apple Puts Dead Man's Switch About Not Receiving PATRIOT Act Requests In Its Transparency Report (via Techdirt)
It's a bit late, but it appears that Apple has finally caught up with Google, Twitter, Microsoft, Facebook and Yahoo, as tech companies that have issued "transparency reports" about government requests for data (and, in some cases, for takedowns). The…